Ben Cerveny: Meaning at Play
Drawing on a rich variety of examples ranging from wrestling kittens to massively multiplayer online gaming, Ben Cerveny discusses how meaning is generated in play. He introduces the idea of 'dynamic system models' which allow very subtle and complex meanings to emerge in games. Following the talk, the discussion at Aula klubi centers on the implications of these models for the design of services more broadly.
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ABOUT THE SPEAKER: Ben Cerveny is well known in the social software community, and a frequent speaker on design and digital architecture. He is currently working on a book about play and design. He advises the makers of the Flickr photo-sharing service which Yahoo! acquired in March 2005. Until recently, he was the Director of the Experience Design Lab at Frog Design, an international product design company whose work over the last four decades has shaped the look of Apple Computer hardware, Disney cruise ships, and Sony personal electronics, among others. Ben's past endeavors include UI design work for network media manipulation applications at Be Inc. and Silicon Graphics, and the management of the Research and Development group at web services agency Organic. He has a degree in Critical Theory from the University of California at Berkeley.
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